e-Pharm/alert®
E-mailing to Pharmacists Is An Integral Part of the Marketing Strategy
- Broadcasts are available as an additional service for clients participating in Pharm/alert, Pharm/alert Solo mail program, or a Fax/alert pharmacy program, or as a stand alone program
- e-Pharm/alert Audience - over 150,000 valid pharmacists' e-mail addresses; catalogued by /alert Marketing and Power-Pak
- E-mailing to healthcare professionals is an integral part of the marketing strategy
Getting Started
Supply /alert Marketing with one of the following:
- Printed piece to be scanned and attached in a pdf format
- HTML file to be broadcasted as a HTML message
- Straight text (.txt) to be inserted into the e-Pharm/alert template
Strategy
- Pharm/alert Cooperative Mail Program — e-Pharm/alert seven days after the mail drop to reinforce a new product introduction, alert pharmacists to a pricing deal, etc.
- Pharm/alert Solo Mail Program — e-Pharm/alert immediately after the mail drop to reinforce a new product introduction, alert pharmacists to a pricing deal, etc.
- Fax/alert Pharmacy — e-Pharm/alert immediately after the Fax/alert to reinforce a new product introduction, alert pharmacists to a pricing deal, etc.
- Drive web traffic with direct links.
