e-N.P./alert® and e-P.A./alert®
N.P.s & P.A.s Use and Value E-mail as Part of the Marketing Mix

- Broadcasts are available as an additional service for clients participating in N.P./alert or P.A./alert, N.P./alert or P.A./alert Solo mail program, or a Fax/alert program, or as a stand alone program.
Getting Started
Supply /alert Marketing with one of the following:
- Printed piece to be scanned and attached in a pdf format
- HTML file to be broadcasted as a HTML message
- Straight text (.txt) to be inserted into the e-N.P./alert or e-P.A./alert template
Strategy
- Communicate important information to N.P.s and P.A.s
- New Dosage Forms
- New Prescribing Information
- Safety Information
- New Product Introductions
- Reinforce direct mail programs and personal selling efforts
- Drive web traffic with direct links



