e-N.P./alert® and e-P.A./alert®

N.P.s & P.A.s Use and Value E-mail as Part of the Marketing Mix

Getting Started

Supply /alert Marketing with one of the following:

  • Printed piece to be scanned and attached in a pdf format
  • HTML file to be broadcasted as a HTML message
  • Straight text (.txt) to be inserted into the e-N.P./alert or e-P.A./alert template

Strategy

  • Communicate important information to N.P.s and P.A.s
    • New Dosage Forms
    • New Prescribing Information
    • Safety Information
    • New Product Introductions
  • Reinforce direct mail programs and personal selling efforts
  • Drive web traffic with direct links