Pharm/alert®
Pharm/alert — the Leader in Pharmacy Direct Mail
For over 33 years Pharm/alert has supplied important information to pharmacies. We have consistently provided the best, most inclusive mailing lists to assure your message reaches your target market.
Pharm/alert continues to lead in readership and preference studies
- Research shows 130,000 pharmacists read Pharm/alert each month
- 80.4% opened by owner/manager or staff pharmacist
- Ranked ahead of all other forms of pharmacy direct mail
Cooperative Mail
- Targeted: Total coverage of Retail, Hospital, and Managed Care
- Cost Effective: Costs less than doing your own mailing
- Flexible: 9" x 12" format allows for creatively designed mail pieces
- Turnkey: Pharm/alert co-op mail includes the list, envelopes, assembly, postage and mailing
- Incentive: Pharm/alert mailings count toward frequency discounts with US Pharmacist advertising
- Scheduled: Mailed monthly
- Printing Services are also available
Audience
Most complete, current, and accurate lists
- Mailed to all retail outlets, hospitals, and managed care organizations
- Pharm/alert's proprietary list is created by combining data from the best sources available: NCPDP, Power-Pak C.E.TM test takers, and the US Pharmacist database
- Reaches decision makers
- Owner/managers at retail outlets
- Pharmacy directors at hospitals
- Executives at managed care organizations
- Priority mail to key executives at wholesalers and chains
Readership
- Over 70% of retail pharmacy owners and managers use Pharm/alert
- Research shows over 130,000 pharmacists read Pharm/alert each month
- Pharm/alert is read by two or more pharmacists in 97% of the pharmacies where Pharm/alert is delivered
- Pharmacists have consistently ranked Pharm/alert as the first mail item they open
- 56% of Pharmacists share Pharm/alert with their pharmacy technicians, 3.3 per store
Source: Benchmark Research, Kantar Media, 2011
Audience Counts
Pharm/alert is mailed monthly
| Audience | Estimated Count |
|---|---|
| Independent Buying Pharmacies | 35,000 |
| Central Warehousing Chains | 37,000 |
| Retail Audience | 72,000 |
| (Hospital and Managed Care) | |
