Pharm/alert®
Pharm/alert — the Leader in Pharmacy Direct Mail
For over 31 years Pharm/alert has supplied important information to pharmacies. We have consistently provided the best, most inclusive mailing lists to assure your message reaches your target market.
Pharm/alert continues to lead in readership and preference studies
- Research shows 130,000 pharmacists read Pharm/alert each month
- 80.4% opened by owner/manager or staff pharmacist
- Ranked ahead of all other forms of pharmacy direct mail
Cooperative Mail
- Targeted: Total coverage of Retail, Hospital, and Managed Care
- Cost Effective: Costs less than doing your own mailing
- Flexible: 9" x 12" format allows for creatively designed mail pieces
- Turnkey: Pharm/alert co-op mail includes the list, envelopes, assembly, postage and mailing
- Incentive: Pharm/alert mailings count toward frequency discounts with US Pharmacist advertising
- Scheduled: Mailed monthly
- Printing Services are also available
Audience
Most complete, current, and accurate lists
- Mailed to all retail outlets, hospitals, and managed care organizations
- Pharm/alert's proprietary list is created by combining data from the best sources available: NCPDP, Power-Pak C.E.TM test takers, and the US Pharmacist database
- Reaches decision makers
- Owner/managers at retail outlets
- Pharmacy directors at hospitals
- Executives at managed care organizations
- Priority mail to key executives at wholesalers and chains
Readership
- Research shows over 130,000 pharmacists read Pharm/alert each month
- Pharm/alert is read by two or more pharmacists in 82% of the pharmacies where Pharm/alert is delivered
- Pharmacists have consistently ranked Pharm/alert as the first mail item they open
- 77.9% of pharmacists read their mail and faxes first vs. 22.1% reading journals first
- 80.4% of owner/manager pharmacists open their own mail
Source: Benchmark Research, April 2007
Audience Counts
Pharm/alert is mailed monthly
| Audience | Estimated Count |
| Independent Buying Pharmacies | 35,000 |
| Central Warehousing Chains | 37,000 |
| Retail Audience | 72,000 |
| (Hospital and Managed Care) | |
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Mail From Pharm/alert® Ranks First
Respondents were asked to rank types of mail by what they would open first: (1=open first, 5=open last)
Source: Benchmark Research, April 2007
Respondents were asked to rank types of mail by what they would open first: (1=open first, 5=open last)
Source: Benchmark Research, April 2007
Mail is Read Before Journals and Faxes
Pharmacists were asked to consider the printed materials they regularly receive and to report whether they read mail, faxes, or pharmacy journals first.
Source: Benchmark Research, April 2007
Pharmacists were asked to consider the printed materials they regularly receive and to report whether they read mail, faxes, or pharmacy journals first.
Source: Benchmark Research, April 2007
New Program - Pharm/alert® EX!
Compliment Your Direct Mail Program with a Corresponding Electronic Message
- Totally customized, e-Pharm/alert is the perfect "additional hit"
- Extend reach and frequency with a combination of direct mail and electronic communications