N.P./alert® and P.A./alert®
/alert Programs Target N.P.s and P.A.s
N.P./alert and P.A./alert receive high marks from their respective audiences. In fact, Nurse Practitioners and Physician Assistants all give the /alert mailings the highest ranking among print media. Just as important, recent research indicates that the majority of allied health professionals open their own mail and even those that do not open the envelopes themselves see the contents and respond. Allied Health professionals completed over 90% of the questionnaires sent out.
Cooperative Mail
- Cost Effective: Costs less than doing your own mailing
- Flexible: 9" x 12" format allows for creatively designed mail pieces
- Turnkey: N.P./alert and P.A./alert co-op mail includes the list, envelopes, assembly, postage and mailing
- Scheduled: N.P./alert and P.A./alert is mailed bi-monthly (February, April, June, August, October, December)
- Printing Services are also available
Audience
Audiences targeted by specialty area
- Nurse Practitioner
- Physician Assistant
Readership
- Recent studies confirm that both N.P/alert and P.A./alert get N.P.'s and P.A.'s attention first
- Mail is preferred over medical journals and faxes. 69.6% of N.P.s and 57% of P.A.s ranked mail ahead of journals and faxes
- N.P.s and P.A.s ranked N.P./alert and P.A./alert as the first mail item they open
- N.P.s and P.A.s open and read mail. N.P.s completed 95.6% of the questionnaires, while 92.2% of the P.A.s completed the questionnaires sent to their offices
Audience Counts
N.P./alert and P.A./alert is mailed six times a year in February, April, June, August, October, and December
| Audience | Estimated Count |
|---|---|
| Combined Allied Health (N.P.s and P.A.s in Primary Medicine) | 99,000 |
| Nurse Practitioners (In Primary Medicine) | 73,000 |
| Physician Assistants (In Primary Medicine) | 26,000 |
