M.D./alert®
Target Physicians by Therapy Area or by Specialty with the #1 Rated M.D./alert Mail Program
M.D./alert consistently outscores the competition. Readership studies verify that M.D./alert leads the print media pack, ranking ahead of medical journals, faxes and even company mail. Recent research also reveals that a majority of physicians open their own mail, and even those that do not open the envelopes themselves see the contents and respond. Physicians completed over 88% of the questionnaires sent out.
Cooperative Mail
- Cost Effective: Costs less than doing your own mailing
- Flexible: 9" x 12" format allows for creatively designed mail pieces
- Turnkey: M.D./alert co-op mail includes the list, envelopes, assembly, postage and mailing
- Scheduled: M.D./alert is mailed bi-monthly (January, March, May, July, September, November)
- Printing Services are also available
Audience
Audiences targeted by specialty or therapy area.
Specialty:
Primary Care, Neurology, OB-GYN
Therapy Area:
OB-GYN/alert - targets over 48,000 physicians, nurse practitioners and physician assistants in the obstetrics and gynecology field.
NEURO/alert - also reaches an additional audience of 6,500 high prescribing primary care physicians, other specialties and N.P.s and P.A.s.
Readership
- M.D./alert is overwhelmingly preferred over any other direct mail vehicle by physicians, 65% rate it #1
- 76% of Physicians say that they receive unbiased, useful product information in M.D./alert
- 65% of Physicians open M.D./alert 1st when opening their mail
- 63% of Physicians would recommend M.D./alert to a colleague
Source, TRA Research 2009
Audience Counts
M.D./alert is mailed six times a year in January, March, May, July, September, and November
| Audience | Estimated Count |
|---|---|
| Primary Care | 77,000 |
| Neurologists | 18,500 |
| OB-GYN | 48,801 |
