M.D./alert®

Target Physicians by Therapy Area or by Specialty with the #1 Rated M.D./alert Mail Program
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M.D./alert consistently outscores the competition. Readership studies verify that M.D./alert leads the print media pack, ranking ahead of medical journals, faxes and even company mail. Recent research also reveals that a majority of physicians open their own mail, and even those that do not open the envelopes themselves see the contents and respond. Physicians completed over 88% of the questionnaires sent out.

Cooperative Mail

  • Cost Effective: Costs less than doing your own mailing
  • Flexible: 9" x 12" format allows for creatively designed mail pieces
  • Turnkey: M.D./alert co-op mail includes the list, envelopes, assembly, postage and mailing
  • Scheduled: M.D./alert is mailed bi-monthly (January, March, May, July, September, November)
  • Printing Services are also available

Audience

Audiences targeted by specialty or therapy area.

Specialty:

Primary Care, Neurology, OB-GYN

Therapy Area:

OB-GYN/alert - targets over 48,000 physicians, nurse practitioners and physician assistants in the obstetrics and gynecology field.

NEURO/alert - also reaches an additional audience of 6,500 high prescribing primary care physicians, other specialties and N.P.s and P.A.s.

Readership

  • M.D./alert is overwhelmingly preferred over any other direct mail vehicle by physicians
  • Mail is preferred by physicians over medical journals and faxes
  • 68.4% of M.D.s said they read mail and faxes first vs. 31.6% for medical journals
  • 62% of M.D.s recalled receiving a promotional piece in an MD/alert

Source: Check Study, September 2006 and Impact Study, December 2006

Audience Counts

M.D./alert is mailed six times a year in January, March, May, July, September, and November

Audience Estimated Count
Primary Care 77,000
Neurologists 18,500
OB-GYN 48,801
 

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M.D./alert® is Overwhelmingly Preferred Over Any Other Direct Mail Vehicle by Physicians
M.D.'s were asked to rank the mail they receive: (1=open first, 5=open last)
image Source: Check Study, July 2005

Mail is Preferred by Physicians Over Medical Journals and Faxes image Source: Check Study, July 2005

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New Program - M.D./alert® EX!

Complement Your Direct Mail Program with a Corresponding Electronic Message

  • Announce, inform, and educate physicians with complimentary media
  • Capitalize on the M.D./alert name for added reach and frequency
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