L.T.C./alert
L.T.C./alert Is the Newest Member of the /alert Family
L.T.C./alert is the first branded direct mail program to target a multi-disciplinary group of healthcare professionals in long term care.
- Targeting the Long-Term Care market requires targeting a mixed audience of healthcare providers who focus on the growing elderly population.
- People 65+ represented 12.4% of the population in 2005 and is expected to grow to 20% by 2030.
(Source: Administration on aging, 2006)
Cooperative Mail
- Cost Effective: Costs less than doing your own mailing
- Flexible: 9" x 12" format allows for creatively designed mail pieces
- Turnkey: L.T.C./alert co-op mail includes the list, envelopes, assembly, postage and mailing
- Scheduled: L.T.C./alert is mailed 6x a year: (January, March, May, July, September, November)
- Printing Services are also available
Audience
- Medical Directors
- Directors of Nursing
- Geriatric Nurse Practitioners
- Consultant Pharmacists
- Long-Term Care Pharmacy Providers
Audience Counts
L.T.C./alert is mailed six times a year in January, March, May, July, September, and November
| Audience | Estimated Count |
|---|---|
| Long-Term Care Healthcare Providers | 32,000 |
