Pharm/alert®EX

A Cost Effective Combination of Direct Mail and Electronic Media Delivery

Compliment the most recognized and trusted pharmacy communication program with an e-pharm/alert.

Pharm/alert®
The leader in pharmacy direct mail
For over 35 years Pharm/alert has supplied important information to pharmacies. We have consistently provided the best, most inclusive mailing lists to assure your message reaches your target market.
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e-Pharm/alert®
Emailing to pharmacists is an integral part of the marketing strategy
e-Pharm/alert Audience - over 150,000 valid pharmacists' e-mail addresses; catalogued by /alert Marketing and Power-Pak
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Strategy

  • Totally customized, e-Pharm/alert is the perfect "additional hit"
  • Extend reach and frequency with a combination of direct mail and electronic communications

Audience

Most complete, current, and accurate lists

  • Mailed to all retail outlets, hospitals, and managed care organizations
  • Pharm/alert's proprietary list is created by combining data from the best sources available: NCPDP, Power-Pak C.E.TM test takers, and the US Pharmacist database
  • Reaches decision makers
    • Owner/managers at retail outlets
    • Pharmacy directors at hospitals
    • Executives at managed care organizations
  • Priority mail to key executives at wholesalers and chains

Readership

  • Over 70% of retail pharmacy owners and managers use Pharm/alert
  • Research shows over 130,000 pharmacists read Pharm/alert each month
  • Pharm/alert is read by two or more pharmacists in 97% of the pharmacies where Pharm/alert is delivered
  • Pharmacists have consistently ranked Pharm/alert as the first mail item they open
  • 56% of Pharmacists share Pharm/alert with their pharmacy technicians, 3.3 per store

Source: Benchmark Research, Kantar Media, 2011

 

 

Programs

Customize Your Direct Mail Program Using the Trusted and Recognized /alert Brand

Select your:

  • Audience
    • High quality /alert lists
    • Your own list
    • Industry lists available to us
  • Envelope format and design
  • Drop date and postal class

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Contact us for more information about our programs and pricing

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By a Wide Margin Pharm/alert® is the FIRST envelope opened

Source: 2009 Benchmark Pharmacy Study

Pharmacists Share Pharm/alert® with their Pharmacy Technicians

Study participants indicated that 3.3 pharmacy technicians see the contents of each Pharm/alert.

Source: 2009 Benchmark Pharmacy Study