N.P./alert®EX & P.A./alert®EX
A Cost Effective Combination of Direct Mail and Electronic Media Delivery
N.P./alert & P.A./alert
The leader in N.P. and P.A. direct mail
Nurse Practitioners and Physician Assistants give N.P./alert and P.A./alert mailings the highest ranking among print media.
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e-N.P./alert & e-P.A./alert
E-mailing to N.P.s and P.A.s is an integral part of the marketing strategy
All healthcare markets including N.P.s and P.A.s use and value email as part of the marketing mix.
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Strategy
- To help you reach this valuable audience we are combining the only branded direct marketing program to N.P.s and P.A.s with extra exposure via the e-N.P./alert and e-P.A./alert
- Extend your reach and frequency using multiple media, mail and electronic media
Audience
Audiences targeted by specialty area
- Nurse Practitioners in Primary Medicine
- Physician Assistants in Primary Medicine
Readership
- Recent studies confirm that both N.P/alert and P.A./alert get N.P.'s and P.A.'s attention first
- Mail is preferred over medical journals and faxes. 69.6% of N.P.s and 57% of P.A.s ranked mail ahead of journals and faxes
- N.P.s and P.A.s ranked N.P./alert and P.A./alert as the first mail item they open
- N.P.s and P.A.s open and read mail. N.P.s completed 95.6% of the questionnaires, while 92.2% of the P.A.s completed the questionnaires sent to their offices
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Mail from N.P./alert® and P.A./alert® Ranks First
Respondents were asked to rank types of mail by what they would open first:
(1=open first, 3=open last)
Source: Benchmark Research, November 2006
Respondents were asked to rank types of mail by what they would open first:
(1=open first, 3=open last)
Source: Benchmark Research, November 2006
Mail is Preferred by Physician Assistants Over Medical Journals and Faxes
Source: Check Study, July 2005