Frequently Asked Questions
- What kind of limitations does /alert have on design for custom mail envelopes?
- What is your open rate? How will I know my information will be seen? Why use /alert?
- What is the audience of your e-Pharm/alert blast and where do you get that list?
- What is the cost estimate to send a custom mailer?
- What are the timelines for Pharm/alert?
- What are the specs for the email and fax?
- What are the deadlines for your M.D., P.A., N.P., and L.T.C. Programs?
- Will I be the only one in my product category in the envelope?
- Do the custom mail pieces get better readership than co-op?
- What envelope size gets better readership? 9x12? 6x9?
- Do you have any data that provides the readership differences between co-op and custom mail?
- For the M.D./alert Cooperative Mail Program - Primary Care Practice, how do you slim down such a large primary care audience?
There are USPS requirements for postage and we can provide those specifications for your project. You can put anything on the envelope, providing it passes the regulatory/legal review. You can even put fair balance on the back if you want to include the logo/name and indication of your product.
Benchmark data generates a 25% response rate for physicians, 40.5% response rate for Pharmacists and an over 50% response rate from NPs and PAs. These are just response rates, so readership would be higher. When you look at PerqHCI it shows Pharm/alert with a 69% open/readership value (double any other service tracked).
It's an audience of 170,000 pharmacists across the nation. We own the list and the data ourselves and get the information through our CE program, our sister journal company US Pharmacist and when pharmacists opt-in to continue receiving information from our company. As we own the list, we maintain its integrity through consistent scrubbing; and you can be assured we are diligent and careful with this information as the Pharm/alert name has been valued and recongnized for over 33 years within the pharmacy audience.
As these projects are so unique and individual, they must be quoted individually. We determine these based on specific details of each customer's particular project and can provide you a cost within 48 hours of your request.
Inserts are due the 20th of the preceding month. Pharm/alert is distributed once a month and drops within the first week of the month.
These can be received in an HTML file or as a PDF. The fax is recommended to have as little art as possible due to the transmission times. We will also need room at the footer of your file for our opt-out language.
The deadline to ensure delivery is the first week of the month.
Our co-op programs are not exclusive due to the shared space concept. Custom mailings offer exclusivity.
Research reports indicate that custom mail programs receive equally strong readership results.
When branded correctly, either format gets good readership. The 9x12 format allows you more space for teaser/branding messages on the outside of the envelope and allows you to mail more substantial pieces inside.
Our data indicates similar readership for both options. The co-op allows you to get your message out more times for the same dollars while the custom offers added customization and flexibility.
/alert Marketing targets 77,000 primary care physicians, identified as high writers, across 50 drug classes. These primary care physicians are seeing significantly higher numbers of patients and high levels of prescriptions.
